ITEP launches virtual business

The business, Beauty Devine, is set to begin selling their first product, lip gloss this month.

One of the key factors in the success of ITEP’s students in the involvement of our business partners.  Drawing on years of experience in industry, they help prepare the students for real-world jobs.

Laura Warren, founder of AfterLife Cosmetics, exemplifies the business/student partnership programs.  Her dedication and expertise form the basis of the Port of Los Angeles International Trade Academy’s start-up business in cosmetics.
The business, Beauty Devine, is set to begin selling their first product, lip gloss, before March. Warren would like to have it up and running in time for Valentine’s Day.  The product, which comes in two colors, is perfect for the romantic holiday and will raise money to benefit the academy.
The initial product run of 2000 units is small because the students want to create awareness and demand. Warren wants the business to grow at a pace the student entrepreneurs can handle. Even with a small start, the students will learn first-hand how to do inventory, marketing, sales tracking, new product development and customer service. With California’s push to “go green,” what students are learning about packaging, ingredients and transport of products will give them a leg up in the marketplace. Students will also learn that as the brand builds costs will go down due to the cheaper per unit price garnered by ordering larger quantities.
Warren is proud of the students who are beginning to get the complete picture of the cost of doing business through a hands-on approach. In addition, Warren wants the students to learn about all business elements by presenting them with a real time introductory course to “Start Your Own Business 101”.
Students are learning that freight forwarders, customhouse brokers, warehouse workers, business developers and importers/exporters are important to moving product. Working with these business people gives high school students the opportunity to export goods overseas under a customhouse broker who serves as an exporter of fact and they learn that goods move overseas because producers, even high school students, must have a certificate of origin.
Thank you, Laura Warren, for meeting with the students every two weeks to shepherd them through the process of creating a business. We know that you bring in other industry partners to help build the business and teach the students. You call it a “semi-monthly reality check.” We call it dedication beyond the call of duty.
The business, Beauty Devine, is set to begin selling their first product, lip gloss, before March. Warren would like to have it up and running in time for Valentine’s Day.  The product, which comes in two colors, is perfect for the romantic holiday and will raise money to benefit the academy.  The initial product run of 2000 units is small because the students want to create awareness and demand. Warren wants the business to grow at a pace the student entrepreneurs can handle. Even with a small start, the students will learn first-hand how to do inventory, marketing, sales tracking, new product development and customer service. With California’s push to “go green,” what students are learning about packaging, ingredients and transport of products will give them a leg up in the marketplace. Students will also learn that as the brand builds costs will go down due to the cheaper per unit price garnered by ordering larger quantities.

Warren is proud of the students who are beginning to get the complete picture of the cost of doing business through a hands-on approach. In addition, Warren wants the students to learn about all business elements by presenting them with a real time introductory course to “Start Your Own Business 101”. Students are learning that freight forwarders, customhouse brokers, warehouse workers, business developers and importers/exporters are important to moving product.

Working with these business people gives high school students the opportunity to export goods overseas under a customhouse broker who serves as an exporter of fact and they learn that goods move overseas because producers, even high school students, must have a certificate of origin. Thank you, Laura Warren, for meeting with the students every two weeks to shepherd them through the process of creating a business. We know that you bring in other industry partners to help build the business and teach the students. You call it a “semi-monthly reality check.” We call it dedication beyond the call of duty.

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Filed under Banning High School, ITA

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